Digital Marketing Webinar Series: Organizational Considerations for Content Creation, by Edward Boon

Join our Summer Webinar series to discover the world of Digital Marketing! 

The current crisis has proven the importance of the ability to adapt to the rapid shift towards digitalization. Digital marketing skills are crucial to secure employability and long-term career development. 


Our Webinars will showcase our bestseller Digital Marketing courses. Each webinar will be given by one of our top professors. 


The fourth session will be "Organizational Considerations for Content Creation", by Dr. Edward Boon.


Date: Wednesday, June 24th 2020

Time: 18:30 - 19:30

Link to Join the Webinar:


In a way, content marketing on social media requires marketers to think and act like publishers. However, this is easier said than done.


In this virtual conference, Dr. Edward Boon will discuss how companies can the develop the capabilities to deliver relevant and engaging content to their target customers. The following questions will be addressed:

  • Who should create the content?
  • What are the job requirements for a content marketing manager
  • Which activities, if any, should be outsourced to an agency?


While this is a free event, we kindly ask that you register HERE



The following sessions will be: 

  • Wednesday, July 1st: Dr. Kave Salamatian - More information about his presentation HERE

  • Wednesday, July 8th: Dr. Glenn O’Neil - More information about his presentation HERE


Dial-In Information



Wednesday, June 24

Virtual Event
Event Type

Global Campuses, Geneva



Webster University Geneva


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