Thursday, March 7, Sverdrup Hall, First Floor

8:30 a.m.-noon Check-In - Sverdrup East Lobby

9 a.m. Workshop - recently added

Finding and Navigating that First Job - Chris Archer, Senior VP and John Cuilliton, Senior VP, SmithGeiger

10 a.m. Workshops

• Effective Storytelling - Sean McLaughlin, VP News, EW Scripps Company
• From Concept to Screen: How an Idea Becomes a Reality TV Show - Jeff Keane, Founder and CEO, Coolfire Media
• Building a Social Following - Andrew Finlayson, Executive VP, SmithGeiger
• Brand Marketing - Lindsey Slaby, Founder and CEO, Sunday Dinner
• Legacy Media and New Content - Jacques Natz, Senior VP, SmithGeiger and Spencer Ernst, Gray TV, KYTV Creative Services Director

11 a.m. Workshops

• Ethics, Decision-Making and Integrity in an Era of Fake News, John Cuilliton, VP SmithGeiger
• From Concept to Screen: How an Idea Becomes a Reality TV Show - Jeff Keane, Founder and CEO, Coolfire Media
• Meeting the Needs of an Evolving Audience - Seth Geiger, President and Co-Founder, SmithGeiger
• Sequential Art and Storytelling: The Foundation of Content Marketing - Chip Shafer, President, Lion Forge Labs, and Carl Reed, Co-Founder and Chief Creative Officer, Lion Forge Comics

Noon Workshops

• Effective Storytelling - Sean McLaughlin, VP News, EW Scripps Company
• How to Have Your Story Seen Across Multiple Media and Platforms - Chris Archer, Senior VP, SmithGeiger
• Building a Social Following - Andrew Finlayson, Executive VP, SmithGeiger
• Ethical Communication in the Age of Photoshop and Facebook - Dave Senay, former CEO, FleishmanHillard, and Mark Sableman, Partner, Thompson Coburn

1 -3 p.m. Student Showcase - Sverdup Hall, West Lobby  
 

Media Academy focuses on the importance of career development and industry exploration. This event brings together students, alumni, faculty, and industry professionals to exchange ideas and expand their knowledge of the ever-changing communication landscape.

The two-day event includes a panel discussion on media industry trends, several interactive workshops from which to choose, networking receptions, and a student showcase.