Date: Thursday, October 15th 2020
Time: 18:30 - 19:30
Online Event: Click HERE to join us !
A vital decision that many companies face is how much effort they want to put into attracting new customers, and retaining existing customers. Naturally, they should consider not just how much profit that customer generates now, but also how this will develop in the future. The metric that is used to make this prediction is called 'Customer Lifetime Value'. In this seminar Dr. Edward Boon will discuss how this financial metric is calculated, and how it is used in marketing decision-making by many companies, including banks, insurance companies, and car dealerships.
While this series is free of charge, we kindly ask that you register HERE.
Click HERE to find out more about our MBA program !
Join us on www.webster.ch/live
Thursday, October 15, 2020Virtual Event