Digital Creativity: augmenting human creativity through digital technologies

Friday, December 10, 2021

5:00 PM  Geneva time

Guest speaker:  Carmen Bruno, PhD (see bio, below)

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This event is free and is organized by the Webster Center for Creativity and Innovation


With the rapid technological advancement, the traditional techniques for stimulating creativity have been replaced and enhanced by technology-driven tools, such as virtual rooms, generative cognitive system, various communication tools and digital interface. Companies, designer and artists have already started to use and build their own digital interface to support their creative process, as well as to propose tools that can empower human potential.

This talk present and discusses the various opportunities that digital technologies offer for supporting and augmenting the creative process and the human factors of creativity. These opportunities have been identified through an exploration of the Digital Creativity domain focused on the analysis of projects, research, and experiments that investigate and test the potential of some digital and interactive systems to enhance, empower and stimulate human creative abilities.

This exploration has been guided by the following question: “In what ways can digital technology be adopted to empower the creative ability of human being?”.

Four main categories of human-computer interaction that promote creativity will be presented through a description and a case collection.


Speaker Bio

Carmen Bruno (Ph.D. in Design) is a researcher on design and creative process designer. Her research focuses on investigating the new opportunities for creative empowerment opened by digital technologies, developing methods to empower the human factors of creativity within the design process. She merges a human-centred perspective, design thinking and co-design methodologies to facilitate radical innovation.

Carmen is a researcher and operational manager at IDEActivity Center, a research network within the Design Department of Politecnico di Milano that work on research projects and corporate collaborations to strengthen innovation processes through the application of creativity-driven methodologies.

She is Project Manager in the Erasmus+ “Digital Creativity for developing Digital Maturity future skills”, developing methods to transfer a strategic and design approach to the application of digital technologies.

She is contract professor at the School of Design and Design Thinking tutor at Poli.Design, both part of Politecnico di Milano.


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Dial-In Information

Friday, December 10, 2021

Virtual Event
Event Type

Global Campuses, Geneva

Webster University Geneva
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