Local business owners produce quality Ghana-made products from rice to fashion to skincare. So why do shoppers still flock to foreign brands? This Masterclass will discuss what it takes to capture the domestic market and to compete internationally.

Often local products sell at a higher price. How can you help customers find value in your made-in-Ghana goods? Did you support “Eat Ghana Rice”? Maybe it didn’t go far enough, should it have been a broader export-focused campaign? We’ll discuss how you as a business owner can market your products and how the government, associations, and citizens can support made-in-Ghana producers.

Is Ghana losing its homegrown products? Kente themes can be found worldwide, shea is a key ingredient in many international goods, Ghana’s cocoa brands aren’t household names domestically or otherwise. Local producers have the opportunity to capitalize on these Ghanaian assets.

Join us for what promises to be a vibrant discussion on the goldmine of goods Ghana has, how your business can successfully tap into it and how we can all support as consumers.

Contact Details:

Call 054 012 0849 / 054 012 0869 or email ghana@webster.edu to RSVP.

Click here to register online.