Business Idea Generation and Validation

Tuesday November 19th, 16:00 – 18:00,

UNIGE Uni Mail 1193 (Boulevard du Pont-d'Arve 40, 1205 Genève)


Vlad Glaveanu, head of Webster University Center for Creativity and Innovation (WCCI)


Edward Boon, faculty member in marketing and entrepreneurship


While students and young professionals increasingly prefer entrepreneurship over traditional employment, many of them find it difficult to develop a business idea that appeals to them and that is realistic.


In this workshop, Vlad Glaveanu will offer advice how individuals or groups can come up with ideas for a new business. Following this, Edward Boon will present a few simple methods to assess a business idea to ensure it is viable.


This workshop is part of the Global Entrepreneurship Week, and is organized in cooperation with the University of Geneva. It is free to the public.

Tuesday, November 19, 2019

UNIGE Uni Mail 1193 Boulevard du Pont-d'Arve 40, 1205 Genève

Event Type

Global Campuses, Geneva




Webster University Geneva
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