Some of the most successful companies started with extremely brief business plans. Apple's plan was seven pages; Southwest Airlines put its plan on the back of a napkin. With the increasing availability of open-source software and quick to market internet and mobile templates, time from company concept to market is getting shorter. In this environment, the long, detailed business plan is being replaced by the flexible business model. The concept of the lean startup is taking hold. Entrepreneurs must be prepared to subject their vision to extreme uncertainty and to discover, iterate their model, and pivot.
This seminar will be in the format of the increasingly popular start-up weekend. During the online portion of the course, students will have the opportunity to develop their own start-up business models using "The Business Model Canvas" and will read and prepare two business cases examining successful early-stage startups. During the live sessions, students will discuss the two success stories and work collaboratively to validate their own business models.
Two-day seminar. Attendance Friday Evening and Saturday Day required.
Faculty: Ben Brink
Graduate On-Ground Seminar: MNGT 5500 03
Undergraduate On-Ground Seminar: MNGT 3100 03
Advanced Registration Required:
Saturday, June 30 at 8:30am to 5:00pm
East Academic Building
545 Garden Ave. 63119