Social Media as a Tool for Entrepreneurs


Wednesday, November 15, 15:30-17:30

(This event is free and registration is not required.)

In this seminar, the speakers will discuss how companies and entrepreneurs can benefit from the opportunities that social media provide. They will cover various ways that companies can use social media, for example to raise funds, test the viability of their product, or promote their brand. They will also offer advice how social media can be used most effectively.

Edward Boon is lecturer in Marketing and Entrepreneurship at Webster University Geneva. He has published research on crowdfunding, internet business models, and online communities.

John Elbing is a start-up and digital marketing consultant. He founded the company Standpoint, and offers coaching services to start-ups on behalf of CTI and Fongit.

Alex Hantson is a digital marketing specialist, who performed digital marketing services for various events, including the Lift conference and TEDx. He is currently working with a startup in Augmented Reality (AR).

1. Welcome and introduction
2. Financing and promoting your start-up through crowdfunding

3. The diversity of social media
4. Building and managing your online community
5. Social media and content marketing
6. Conclusion, followed by drinks and snacks.

This event is part of the UNIGE Global Entrepreneurship Week; for more info, visit


Wednesday, November 15, 2017

Webster University Geneva, LLC Commons Room
Route de Collex 9 1293 Bellevue, Switzerland

Event Type

Global Campuses, Geneva


Departments, Walker School of Business & Technology



Webster University Geneva
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